By Diane Robert, Web Developer & Founder
A once stylish website may slowly become a tired reminder of the past. Niggly doubts cross your mind. Your site looks great from the comforts of home, but what about the mirid of different devices and screens? Does the design layout remain in tact? Has your logo disappeared from sight? Are large images pushing text into unexpected places? The answers lie in the coding of your operating system.
๐๐ก๐ ๐๐๐ฅ๐ ๐จ๐ ๐๐๐ฅ๐๐ฎ๐ง๐๐ญ๐ข๐จ๐ง๐ข๐ง๐ ๐๐ข๐ง๐ค๐ฌ
A clear indicator of malfunctioning links are sneaky error codes that lie in wait of unsuspecting users. There is the 404 โBroken Linkโ, 400 โBad Requestโ or the dreaded 410 โGoneโ code. The requested URL is no longer available on the server. The web page was removed but NOT the corresponding link on your site. Users scratch their heads and begin to question the legitimacy of what theyโre reading, casting an unwelcome shadow on your business.
๐๐ฅ๐ฅ ๐๐จ๐๐๐ฌ ๐๐ซ๐ ๐๐ฎ๐ข๐๐๐ ๐๐ฒ ๐ญ๐ก๐ ๐๐๐ฏ๐ข๐ ๐๐ญ๐ข๐จ๐ง ๐๐ฒ๐ฌ๐ญ๐๐ฆ
Maybe your websiteโs navigation system is no longer intuitive based on changes to your business. Before users found what theyโre looking for but now there are too many menu options or worse yet, not enough! They wander aimlessly from page to page and suddenly disappear before you can say, โWait! Thereโs more!โ They continue their search in hot pursuit of answers.
๐๐ฐ๐จ ๐๐จ๐ซ๐ ๐๐จ๐ง๐ฌ๐ข๐๐๐ซ๐๐ญ๐ข๐จ๐ง๐ฌ
Perhaps your website is suffering from duplicate content or poor loading time. These conditions have a direct impact on potential web traffic as search engines ultimately rank them poorly.
๐๐ฏ๐๐ซ-๐๐ก๐๐ง๐ ๐ข๐ง๐ ๐๐๐๐ก๐ง๐จ๐ฅ๐จ๐ ๐ฒ
Technology moves at an astonishing pace for many mortals. Despite the fact that your website feels warm and familiar, it may be time to adapt to todayโs every-changing landscape. Whether itโs structuring headings correctly for SEO and accessibility or building an A1 strategy to create content to reach a target audience, change is inevitable. Either we sink or swimโฆyou get my drift.